Avant Garde Finalist of the year…

It’s been a summer for celebration here at Shelley Lane Salon!
In amongst education sessions, events, and (most importantly) countless appointments getting clients ready for their first foreign holidays since the pandemic, the finalists for HJ’s British Hairdressing Awards 2022 have also been announced.
All at Shelley Lane Salon are over the moon to announce that our very own Shelley has been nominated as a finalist for the 'Avant Garde Hairdresser Of The Year'!

Her Petallic collection celebrates the coming together of the earth’s most precious gifts - delicate florals and elemental metals - to create a stark portrayal of the complexities of modern beauty. 

The event (sponsored by Schwarzkopf Professional) is in its 38th year, and has become a real showcase of hairdressing excellence in the UK.
Shelley’s work has been judged by over 100 leading hairdressers, including celebrity stylists, session stylists and salon owners.
She has now been a finalist three times and this year she is up against five other hairdressers from London. Shelley is the only Welsh nominee in the final.
The grand finale will take place on Monday 28th November 2022 at the Grosvenor House Hotel, London.

Speaking about her nomination Shelley said:

‘This is such a proud moment for me.

‘These awards always bring together such exceptional talent and to see my name alongside those shortlisted is mind-blowing. I’d love to bring the trophy back to Bridgend and hope the judges will recognise the love and hard work that has gone into my collection.’

Recognising Shelley’s achievements, her nomination was also the subject of an article the BBC News Website.
The piece, by Jared Evitts, explored Shelley’s motivation to prove wrong all those who once told her ‘babe you’ll never get into the BHA if you don’t move your salon to London.’

Well, we’re proud to be a Bridgend based salon, proud of Shelley, and we’ll all be cheering her on in November – and hope you, our faithful clients, will be too!